The LORD Philosophy

The LORD brand philosophy could be summed up in a few words. Honesty, reliability, quality, longevity and simplicity. However, if we expand this to more than just a few words, you will understand the true meaning of the brand's existence.

Welcome to the world of LORD. For us, it's not just about appliances per se, but about an idea that is changing the way we look at home appliances. Our philosophy is based on a simple principle: to honestly create appliances that don't just work for a while, but that represent real value to their users in the long term and make their daily lives easier. How do we put this idea into practice?

There are countless sellers of home technology on the market, yet customers are regularly plagued by a lack of reliable, simple yet affordable options to equip their homes. We are filling this gap and claiming a voice with a group of customers who demand a quality appliance that will truly last for ages and perform uncompromisingly throughout its lifetime, while maintaining simplicity for its user in terms of operation and maintenance.

Because we make all our products with the best materials and in the development and production itself.

we minimize any risks that could subsequently cause any malfunction in the operation. We create appliances based on simplicity and remove or redesign components that often cause problems with other manufacturers.

Thanks to this, our domestic helpers will do all the boring, monotonous and uninteresting work for you in the long term, reliably and without faults, and you can simply live. This is our mission and the philosophy we follow every step of the way. In planning, development, production and communication.